Recent local and international events held in Ajara recently have made Ajara region famous for MICE tourism activities as well in international market. New projects directed towards creating tourist infrastructure in the region promote conduct of international fairs and events, attracts professionals working in MICE-sector not only during summer season but all-year round too. The region of Ajara has gained the status of a cultural center and can host important cultural and other types of events, international music and cinema festivals such as: “Black Sea Jazz Festival”, International Film Festival “BIAFF”, Classical Music Festival, Animated Films Festival “Topuzi”. Also, it is important to point out traditional local festivals such as: “Shuamtoba”, “Kolkhoba”, “Kedeloba” etc.

Five star hotels and the entire infrastructure, which is created in the city, give us an opportunity to host different types of international conferences, forums and meetings. In Batumi annually are organized international exhibitions.

Expo Batumi is one of the popular fair in the sphere of tourism.