Recently, Ajara has once more appeared on pages of the Polish media. The authors of the articles are Polish journalists hosted by the department of tourism and resorts of Ajara in November, 2013 as a part of the promotional campaign run by the department in Poland during 2013 - Batumi in Polish printing media. Notable, the cycles of the articles will continue in Polish media to autumn, thus Ajara will be promoted nearly during the whole year.

According to the research conducted by the department the reach of the articles in different popular magazines, newspapers and internet portals published only in the frames of info tours hosted in 2013 amounted to 560.000. In addition, Ajara was promoted via Polish TV channels and outdoor billboards. Furthermore, a 3-month advertising campaign was realized in Katowice airport (one of the hub airports in Europe). Batumi was also promoted in the frames of the most popular film festival in Poland "Orange kino letnie" held in Polish resort. The reach of the above mentioned activities amounted to approximately 4.984.058. The figure of reach is increasing even more with the help of online marketing.

As for 2014, the department of tourism plans to run more active advertising campaign. Notably, soon Polish language will be available for Polish people on an official website of the department.