On February 11th-12th Department of Tourism and Resorts of Ajara took part in annual international tourism exhibition IMTM-2015. Tel Aviv`s 21th international tourism exhibition is one of the main tourism fair in Eastern Mediterranean region. Up to 40 countries and more than 1.200 participants are taking place in it. Department of Tourism and Resorts of Ajara was presented together with Georgian National Tourism Agency.

Representatives of the Department promoted tourism potential of Ajara by the several adverticement and informational brochures. Israel is one of the main target markets of Ajara. Charter flights from Israel are arriving to Ajara annualy on the active season. Besides the participation in the exhibition, in 2015 Department of Tourism and Resorts of Ajara is planning an advertisement campaign in Israel. Also, info and press tours will be organized for operators and media representatives from Israel.